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Wednesday, Feb 22nd

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In Depth E-Commerce
E-commerce plays an increasingly important role in the way in which products and services are purchased.E-commerce systems such as your website can be used to market and sell to customers, and to provide after-sales support. E-commerce can also be an important part of strengthening relationships and improving the efficiency of…

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The ease with which a customer is able to use an e-commerce site is an important part of its success. It's also an important part of your online brand image.There are three elements of the shopping process that influence how easy and enjoyable the customer finds it to shop on…

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The key tool for delivering e-commerce services is the business website. This must be specified, designed, hosted and maintained. The website specification should clearly identify what the site is trying to achieve and how its various components will contribute to this. An understanding of the intended user audience is required…

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E-commerce impacts upon almost every function within a business. The interested parties within a business include: * board-level management * purchasing * inventory management * manufacturing * service provision * direct sales * sales channel management * fulfilment * post-sales support * marketing and PR * accounting * training *…

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