Why do this? Well, very few sites fall over under heavy traffic or contain broken links. They all do what they need to do, they all 'work', and with all these 'working' sites there's a need for you to differentiate your site from the others.
The best way to do this is to be fun and easy to use, pleasant on the eye and to encourage return visits. The aesthetic/emotional reaction to a site has a massive influence on this - studies have shown that people have made a judgment call on the quality of your site less than half a second after laying eyes on it! Before any form of interaction with your site most people will have already drawn a conclusion about whether it's worth their time. This means the initial impression needs to be overwhelmingly positive. How do you do this? Through good aesthetic design. This is just one of the points that we take into account when designing your website with you. Take 2 mins to fill out our contact form and we will do an initial overview for you.